Become A Member

The Park City Area Lodging Association (PCALA) is a private, non-profit organization. Since 1986, The PCALA has facilitated active communication among community leaders.

Members of the association consist of lodging entities, resorts, service providers and local organizations. The PCALA’s mission is to foster FRATERNITY, SERVICE, and KNOWLEDGE to its membership and to the Park City community at large.  

Being a member of the Park City Area Lodging Association tells your guests, suppliers and fellow businessmen that you subscribe to the highest ideals of hospitality service.

Here's why you should join today:

Advocacy and Representation

• PCALA acts as a collective voice for lodging businesses, representing their interests at local government meetings and in broader community discussions.
• It advocates for policies and regulations that benefit the lodging and tourism industries.

Networking Opportunities

• Members have access to events and meetings where they can connect with other lodging operators, property managers, and tourism-related businesses.
• Networking with peers helps build relationships that can lead to partnerships and mutual growth.

Collaboration with Tourism Boards

• The association often works closely with Visit Park City and other tourism boards to boost visitor numbers and enhance the guest experience.

Community Engagement

• PCLA encourages sustainable tourism and community involvement, providing members with opportunities to participate in local initiatives that strengthen Park City’s appeal as a destination.
• Monthly Resort Updates: Stay informed with regular updates on resort trends, operations, and upcoming initiatives shared exclusively at member meetings, providing valuable insights to help your business stay ahead.
• Community Updates: Gain insights from monthly updates at member meetings featuring the Chamber, City, and other key community associations, ensuring you're informed about initiatives, events, and developments that impact your business.

Delta Program for Members Only

• Delta Air Lines to offer travelers a $400 Delta Air Lines electronic gift card when they book a qualifying stay at participating properties.

Collective Problem-Solving

• Members collaborate to address shared challenges, such as managing short-term rental regulations or dealing with workforce shortages.
• The association provides a platform to brainstorm solutions with others in the industry.

Credibility and Trust

• Membership signals credibility and professionalism to potential guests and partners.
• Being part of PCLA demonstrates a commitment to quality and ethical business practices.

Membership:

The Park City Area Lodging Association membership is $495 annually and is open to:

• Lodging Properties* - open to all owners and/or general managers of businesses whose main function, as a business, is to provide lodging to visitors in the Park City area. Membership is restricted to owners and general managers.
  
  *Please note membership for Lodging Properties is restricted to businesses located in Summit County.
  
  
• Service Providers - open to any owner, general manager, or their designee of a business or entity that supports the goals of the Association.

Member Meetings

General membership meetings are held monthly for all members on the first Wednesday of the month. View Meeting Schedule. Membership dues include one person’s attendance at monthly breakfast or lunch. Additional guests may attend monthly meetings at the rate of $40.00 per-person.

The Board of Trustees meets on the second Monday of the month at locations to be announced.

Click Here To Apply